Tesla Debuts at Madrid Auto Show

The Madrid Motor Show, a top venue highlighting fuel-efficient cars, is May 20-23. Among hundreds of prototypes and concept cars on display at la Feria de Madrid, the Tesla Roadster stands out as the only highway-capable electric car already on sale.

In fact, Tesla will have an additional Roadster outside the expo available for test drives with qualified prospective customers – including those who reserved the Tesla Model S : and those eager to “go electric” : as soon as possible.

“More and more people want to start accumulating zero-emission miles today, and the Roadster lets them do just that in one of the fastest and most stylish cars in the world,” said Cristiano Carlutti, Tesla Vice President of European Sales and Operations. “Why wait when you can be part of the green revolution today?”

¡Viva la energía solar!

The Madrid debut comes weeks after Tesla delivered its first car to a customer in Spain. The new owner charges his twilight blue Roadster exclusively with renewable energy and lives “off the grid” in a remote valley of the Sierra Nevada.

The Roadster accelerates faster than supercars that cost twice as much, yet it produces zero tailpipe emissions and is twice as energy efficient as leading hybrids. The Roadster, which consumes no oil whatsoever and plugs into conventional 220-volt sockets throughout Europe, is the only sports car in the world that can be charged with solar, hydro or wind energy.

Spain, a leader in the development of wind power and solar energy, expects to derive 12 percent of the nation’s primary energy from renewable resources by the end of this year. That means Roadster owners in Spain get to drive the world’s hottest sports car: – and charge it from one of Europe’s cleanest energy grids.

The Roadster qualifies for a national rebate of at least €6,000 and a provincial rebates of €3,000 or more. Spanish owners get 75 percent off the yearly car tax. Roadsters get free metered parking and free use of the high-occupancy vehicle and bus lanes – a priceless advantage in the dense traffic of Madrid and Barcelona.

The Roadster can be recharged at millions of conventional power outlets throughout Europe. In addition, “Project Movele” is building free charging stations in Seville, Barcelona and Madrid .

Tesla is the only automaker producing and selling highway-capable electric vehicles with lithium ion batteries. With a relentless focus on customer service, Tesla sells cars directly to clients, both online and at 10 showrooms in Europe and North America. Tesla has already delivered cars in at least 25 countries and is considered the must-have car among Hollywood celebrities, European royalty and trendsetters worldwide. Advertising Age magazine recently named Tesla one of the year’s "hottest brands."

www.teslamotors.com/